Candescent Marketplace — Refer a Friend
1. Partner Overview
About the Product
Refer a Friend is a fully automated referral program that helps financial institutions grow membership by turning existing account holders into advocates.
Inviters share a personal referral link or code through email, text, or social media. When an acceptor joins and completes the qualifying activity, the system automatically tracks their progress and distributes rewards to both parties — no manual follow-up or staff involvement required.
2. User Journey
Who starts the flow? The inviter, after logging into Candescent digital banking. Step-by-step experience:- Member logs in and sees the Refer a Friend widget on their dashboard
- They view the offer details and how many referrals they’ve made so far
- They share their personal referral code via email, SMS, or social media
- The acceptor signs up and enters the referral code at their first login
- Both parties track progress inside digital banking as eligibility criteria are completed
- Rewards are automatically distributed once all conditions are met — no action required from staff
- If a referral code is invalid or already used, the member sees a clear message explaining why and how to proceed
- If a reward cannot be processed right away, the system retries automatically each day and flags it for admin review
- If the campaign or submission window has closed, the member sees an appropriate message
- No reward is ever issued until all qualifying criteria are fully confirmed
3. Integration Overview
How it fits into Candescent The program is delivered as an embedded widget inside the Candescent digital banking experience. Members never leave the app. On mobile, it integrates with the native share sheet for seamless referral sharing. What data the integration uses:
How data flows:
Member-initiated actions (submitting a code, sharing, checking status) are handled in real time. Eligibility checks and reward processing run on a scheduled daily basis.
4. Authentication & Access
5. UI & Experience
6. Onboarding Requirements
FI-level setup is required before the program goes live. This involves:- Choosing the campaign type (member referral or FI-sponsored promotion)
- Setting qualifying activity rules (e.g., direct deposit amount, number of debit purchases)
- Configuring reward amounts for the inviter and/or acceptor
- Customizing messaging and program disclosures for the institution
- Designating the account from which rewards will be paid
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