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Refer a Friend is a fully automated referral program that helps financial institutions grow deposits by turning existing account holders into advocates. The platform handles everything from invitation through reward distribution — no manual tracking or staff follow-up required.

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How It Works

Account holders share a personal referral link or code via email, text, or social media. When a referred person signs up and completes the qualifying activity, the system automatically tracks their progress and dispenses the reward. The qualifying activity is fully configurable — common triggers include:
  • Opening a specific account type
  • Completing a minimum number of debit card transactions per month
  • Meeting a deposit threshold
  • Any other custom-defined criteria

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Campaign Types

New relationship Rewards both the referrer and the new customer for bringing in a brand-new banking relationship. New product Rewards only the new customer for opening an additional account type with the institution.

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Key Features

Automated reward dispensation A daily job checks qualifying activity and issues rewards automatically, with no manual intervention needed. Self-service progress tracking Referred users can monitor their own progress toward the reward from within online banking. Gamification Dynamic banners and referral count displays keep existing customers engaged and motivated to refer more. Back-office management Full control through Q2 Central/Console, including reporting, manual payout overrides, and campaign configuration. Compliance built in Terms acceptance checkboxes are included in the referral flow out of the box.

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Who It’s For

Refer a Friend is built for banks and credit unions that want to grow deposits and new relationships through word-of-mouth — without adding operational overhead or running manual campaigns.

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Business Impact

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How It’s Delivered

Refer a Friend is available on the Q2 Marketplace and integrates directly with Q2 Central/Console for back-office management. Configuration covers campaign type, qualifying activity rules, reward amounts, messaging, and disclosures.