Criteria

Criteria are the filters that determine which customers an automation targets. Each automation can have one or more criteria configured. When multiple criteria are set, a customer must match all of them to be included in the run.

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Available Criteria

Days Since Online Banking Account Creation Targets customers whose online banking account was created a specified number of days ago. Useful for onboarding workflows that should trigger shortly after a new user registers. User Is Under a Specified Age Targets customers below a configured age threshold. Commonly used to identify minor account holders who may require different group placement or restricted access. Customer Holds Specific Product Types Targets customers who hold one or more specified product types, such as Deposit or Loan accounts. Can be configured to include or exclude selected product types. Total Deposits Meet or Exceed a Minimum Targets customers whose combined deposit balance is at or above a configured dollar amount. Used to identify customers who have sufficiently funded their accounts. Days Since Last Login Targets customers who have not logged in to online banking for a specified number of days. The primary criterion for inactivity-based workflows. Customer Has No Open Accounts Targets customers with zero currently open accounts. No additional configuration is required — this criterion matches or does not match based on account status alone. Customer Has a Specific Account Type Targets customers who hold at least one account of a selected type, such as Savings or Certificate of Deposit. Multiple account types can be selected. Customer Does Not Have a Specific Account Type Targets customers who do not hold any account of a selected type. The inverse of the criterion above — useful for identifying customers who are candidates for a new product. Total Balance At or Below a Specified Amount Targets customers whose total account balance is at or below a configured dollar threshold. Customer Has a Qualifying Direct Deposit Targets customers based on the presence of non-recurring transactions within a specified number of recent months. Used to identify customers with or without active direct deposit activity. Total Deposits Below a Specified Amount Targets customers whose combined deposit balance falls below a configured threshold. Useful for identifying low-balance customers for outreach or incentive campaigns. Universal Match Matches every customer with no filtering applied. Used when an automation should run against the entire customer base or when no segment filtering is needed. Customer Has a Maturing CD Targets customers who have a Certificate of Deposit maturing within a specified number of days. Used to trigger renewal outreach before a CD reaches its maturity date. Customer Has Open Accounts of Specific Types Targets customers who currently hold open accounts matching selected product codes. Supports flexible set-based matching — any, none, all, or not all of the selected types. Customer Is Inactive or Has No Open Accounts A composite criterion that matches customers who either have not logged in for a specified number of days or have no open accounts. Useful for broad dormancy cleanup workflows. Customer Belongs to Specified Groups Targets customers whose current group membership matches one or more configured group values. Used to scope an automation to a particular segment that is already organized by group.

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Operators

The operators available for a criterion depend on the type of value it accepts. Numeric — used for criteria that compare days, age, or dollar amounts:

• Equals
• Not equals
• Greater than
• Greater than or equal to
• Less than
• Less than or equal to
• Range (between two values, inclusive)

List — used for criteria that match against one or more selected types:

• Any of (inclusion)
• None of (exclusion)
• All in
• Not all in

Yes / No — used for criteria that check whether a condition is simply true or false, such as whether direct deposit is present. No value configuration is required. No configuration required — used for criteria with no configurable value, such as the no-open-accounts check. These criteria match or do not match based on account data alone.

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Need a Custom Criterion?

The criteria listed above cover the most common customer-targeting scenarios out of the box. If your institution requires a filter that isn’t available — such as a product-specific balance threshold, a custom transaction pattern, or a data point unique to your core system — additional criteria can be built to match your exact requirements. Contact us at hello@nuevesolutions.com to discuss what’s possible.